{"id":284,"date":"2020-12-15T21:44:05","date_gmt":"2020-12-16T02:44:05","guid":{"rendered":"http:\/\/thechcgriffin.news\/?p=284"},"modified":"2024-11-26T16:04:18","modified_gmt":"2024-11-26T21:04:18","slug":"instagram-competes-for-your-attention-by-adapting-and-copying","status":"publish","type":"post","link":"https:\/\/thechcgriffin.news\/?p=284","title":{"rendered":"Instagram Competes for Your Attention by Adapting \u2014 and Copying"},"content":{"rendered":"<style>.kt-svg-icons284_3ec657-b0 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons284_3ec657-b0{justify-content:flex-end;gap:var(--global-kb-gap-xs, 0.5rem );}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons284_3ec657-b0 alignnone\"><style>.kt-svg-item-284_6043d8-dd .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-284_6043d8-dd .kb-svg-icon-wrap{font-size:25px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-284_6043d8-dd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_comment\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 32C114.6 32 0 125.1 0 240c0 49.6 21.4 95 57 130.7C44.5 421.1 2.7 466 2.2 466.5c-2.2 2.3-2.8 5.7-1.5 8.7S4.8 480 8 480c66.3 0 116-31.8 140.6-51.4 32.7 12.3 69 19.4 107.4 19.4 141.4 0 256-93.1 256-208S397.4 32 256 32z\"\/><\/svg><\/span><\/div>\n\n\n<style>.kt-svg-item-284_4bae40-9d .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-284_4bae40-9d .kb-svg-icon-wrap{font-size:25px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-284_4bae40-9d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_save\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M19 21H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11l5 5v11a2 2 0 0 1-2 2z\"\/><polyline points=\"17 21 17 13 7 13 7 21\"\/><polyline points=\"7 3 7 8 15 8\"\/><\/svg><\/span><\/div>\n\n\n<style>.kt-svg-item-284_8b8d52-f5 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-284_8b8d52-f5 .kb-svg-icon-wrap{font-size:25px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-284_8b8d52-f5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_assistive-listening-systems\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M216 260c0 15.464-12.536 28-28 28s-28-12.536-28-28c0-44.112 35.888-80 80-80s80 35.888 80 80c0 15.464-12.536 28-28 28s-28-12.536-28-28c0-13.234-10.767-24-24-24s-24 10.766-24 24zm24-176c-97.047 0-176 78.953-176 176 0 15.464 12.536 28 28 28s28-12.536 28-28c0-66.168 53.832-120 120-120s120 53.832 120 120c0 75.164-71.009 70.311-71.997 143.622L288 404c0 28.673-23.327 52-52 52-15.464 0-28 12.536-28 28s12.536 28 28 28c59.475 0 107.876-48.328 108-107.774.595-34.428 72-48.24 72-144.226 0-97.047-78.953-176-176-176zm-80 236c-17.673 0-32 14.327-32 32s14.327 32 32 32 32-14.327 32-32-14.327-32-32-32zM32 448c-17.673 0-32 14.327-32 32s14.327 32 32 32 32-14.327 32-32-14.327-32-32-32zm480-187.993c0-1.518-.012-3.025-.045-4.531C510.076 140.525 436.157 38.47 327.994 1.511c-14.633-4.998-30.549 2.809-35.55 17.442-5 14.633 2.81 30.549 17.442 35.55 85.906 29.354 144.61 110.513 146.077 201.953l.003.188c.026 1.118.033 2.236.033 3.363 0 15.464 12.536 28 28 28s28.001-12.536 28.001-28zM152.971 439.029l-80-80L39.03 392.97l80 80 33.941-33.941z\"\/><\/svg><\/span><\/div>\n\n\n<style>.kt-svg-item-284_226801-9b .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-284_226801-9b .kb-svg-icon-wrap{font-size:25px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-284_226801-9b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_share\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8\"\/><polyline points=\"16 6 12 2 8 6\"\/><line x1=\"12\" y1=\"2\" x2=\"12\" y2=\"15\"\/><\/svg><\/span><\/div>\n\n\n<style>.kt-svg-item-284_726922-48 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-284_726922-48 .kb-svg-icon-wrap{font-size:25px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-284_726922-48\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_moreHorizontal\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"1\"\/><circle cx=\"19\" cy=\"12\" r=\"1\"\/><circle cx=\"5\" cy=\"12\" r=\"1\"\/><\/svg><\/span><\/div>\n<\/div>\n\n\n\n<p id=\"c895\">By Marina Favacchia<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:875\/1*bDcPpAO6QImv9OJo03znHA.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p id=\"728d\">Since the birth of the Internet, people have been competing relentlessly to create a popular social media platform that can attract people all across the world. There have been many successful contenders, but the one that triumphs over them all is Instagram. Created back in 2010, the photo sharing app has been doing all it can to become the main communications center of the Internet.<\/p>\n\n\n\n<p id=\"81a7\">The Facebook owned company has made a lot of modifications to its app since it debuted a decade ago. With over one billion users, the company must go above and beyond to keep its users entertained. Over the years, the company has implemented new features that have drawn in users from other popular apps to its own. Instagram has implemented programs like Instagram Stories and Reels, so the app now offers more than just photo sharing. The inspiration? It may be that they copied their competitors in order keep users more engaged with Instagram than Snapchat and TikTok.<\/p>\n\n\n\n<p id=\"70be\">Social media companies rely heavily on an attention economy. If they can\u2019t keep their users interested, then that could mean many negative things like no revenue or a possible removal of the whole app.&nbsp;<a href=\"https:\/\/www.milkenreview.org\/articles\/the-attention-economy-3-0?IssueID=9\" rel=\"noreferrer noopener\" target=\"_blank\"><em>The Attention Economy<\/em><\/a><em>&nbsp;<\/em>by Frank Ross explains perfectly why social media apps thrive off attention, \u201ca wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.\u201d Considering Instagram had only one defining feature, the company feared that users would start to rapidly lose interest with the other new apps and what they have to offer. They knew that they needed to adapt their platform to keep user attention.<\/p>\n\n\n\n<p id=\"e21b\">Instagram introduced its first round of attention-grabbing technology with its introduction of&nbsp;<a href=\"https:\/\/about.instagram.com\/features\/stories\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram Stories<\/a>. This feature allows users to take a photo and share it for 24 hours through their profile picture rather than make a whole post. There were many accusations that Instagram was copying Snapchat because Snapchat\u2019s whole app is all about sharing photos for a limited amount of time. Not only that, but Instagram has also adopted the same types of graphics and photo filters that Snapchat uses to make the photos more appealing for their short lifespan. Despite these claims, Instagram\u2019s Story Feature proved to be&nbsp;<a href=\"https:\/\/www.oberlo.com\/blog\/instagram-story-dimensions\" rel=\"noreferrer noopener\" target=\"_blank\">successful<\/a>&nbsp;in its attempt to draw more attention because many people gravitated towards the new idea of an Instagram story and moved away from posting Snapchat stories.<\/p>\n\n\n\n<p id=\"beb9\">Instagram didn\u2019t stop at Stories either. Snapchat is also known for its disappearing messages and photos. The concept is simple: You send a message or photo and then it\u2019ll vanish when the user swipes away from the chat section or taps away from the photo. Instagram decided to copy this from Snapchat as well.&nbsp;<a href=\"https:\/\/techcrunch.com\/2020\/03\/19\/instagram-disappearing-messages\/?guccounter=1\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>&nbsp;users can also send messages and photos for a limited number of seconds before it disappears from the users\u2019 phone.<\/p>\n\n\n\n<p id=\"a473\">In late July to early August of 2020, it was announced that the Trump Administration was planning on&nbsp;<a href=\"https:\/\/www.washingtonpost.com\/technology\/2020\/07\/31\/tiktok-trump-divestiture\/\" rel=\"noreferrer noopener\" target=\"_blank\">banning<\/a>&nbsp;the popular TikTok, a short-form video platform, in the U.S. The news was met with expected backlash as users feared that TikTok would bite the entertainment dust&nbsp;<a href=\"https:\/\/www.theverge.com\/2016\/10\/28\/13456208\/why-vine-died-twitter-shutdown\" rel=\"noreferrer noopener\" target=\"_blank\">just as its predecessor Vine had<\/a>. Instagram was quick to respond with a possible solution. Even though the news had only just come out, they didn\u2019t hesitate to quickly offer a new update that would allow users to have a mini alternative to TikTok on Instagram.<\/p>\n\n\n\n<p id=\"c902\"><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram Reels<\/a>&nbsp;was announced August 5, 2020 with many creative effects that would spice up a simple one-minute video. It operates under the same premise as TikTok: Post a video, but you only have under one minute to entertain the world. Of course, the news of Reels definitely caught the&nbsp;<a href=\"https:\/\/www.thecut.com\/2020\/08\/so-are-instagram-reels-just-tiktok.html\" rel=\"noreferrer noopener\" target=\"_blank\">public\u2019s attention<\/a>. And it couldn\u2019t have come at a better time since the U.S. is still uncertain about the TikTok ban as of now.<\/p>\n\n\n\n<p id=\"102a\">It\u2019s extremely evident that Instagram is pulling out all the stops to become the center of communication for social media. Beginning with introduction of Stories in 2017, Instagram is slowly dethroning two of the most popular social media apps in the world. Not only are they attracting more people to their app, they are also improving concepts from other platforms so that their app becomes superior to its competitors. It\u2019s clear that Instagram is fighting rigorously for user\u2019s attention, and it seems to be working.<\/p>\n\n\n\n<p id=\"48be\">Instagram is no stranger to the attention economy, and they aren\u2019t afraid to copy the successful ideas of Snapchat and TikTok to keep their share of the attention in that economy. The company has a very cunning strategy: Take what makes the competition popular, make it their own, but make it better. It makes sense why Instagram is one of the&nbsp;<a href=\"https:\/\/makeawebsitehub.com\/social-media-sites\/\" rel=\"noreferrer noopener\" target=\"_blank\">top ten<\/a>&nbsp;most used social media platforms in the world; they have devised a full proof plan that ensures that they will not fail in the attention economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Marina Favacchia Since the birth of the Internet, people have been competing relentlessly to create a popular social media platform that can attract people all across the world. There have been many successful contenders,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20],"tags":[14],"class_list":["post-284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chestnut-hill-review","tag-the-chestnut-hill-review"],"taxonomy_info":{"category":[{"value":20,"label":"The Chestnut Hill Review"}],"post_tag":[{"value":14,"label":"The Chestnut Hill Review"}]},"featured_image_src_large":["https:\/\/thechcgriffin.news\/wp-content\/uploads\/2024\/04\/1_bDcPpAO6QImv9OJo03znHA.webp",1024,685,false],"author_info":{"display_name":"The Griffin","author_link":"https:\/\/thechcgriffin.news\/?author=1"},"comment_info":0,"category_info":[{"term_id":20,"name":"The Chestnut Hill Review","slug":"chestnut-hill-review","term_group":0,"term_taxonomy_id":20,"taxonomy":"category","description":"The Chestnut Hill Review section.","parent":0,"count":6,"filter":"raw","cat_ID":20,"category_count":6,"category_description":"The Chestnut Hill Review section.","cat_name":"The Chestnut Hill Review","category_nicename":"chestnut-hill-review","category_parent":0}],"tag_info":[{"term_id":14,"name":"The Chestnut Hill Review","slug":"the-chestnut-hill-review","term_group":0,"term_taxonomy_id":14,"taxonomy":"post_tag","description":"Linked to the chestnut hill review category","parent":0,"count":15,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=\/wp\/v2\/posts\/284"}],"collection":[{"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=284"}],"version-history":[{"count":1,"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=\/wp\/v2\/posts\/284\/revisions\/288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thechcgriffin.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}